WFC 2020 Covid-19 Community Awareness Project

In 2020, Women Focus Canada (WFC) received Government of Canada Funds disbursed by the Canadian Red Cross Society for a project.  The Project purpose was to develop and deliver webinars, social media live sessions, and WhatsApp group video chats targeting 1000 Afro Caribbean in Toronto to elevate community awareness, disseminate information, provide education about the prevention, effects, and risks of COVID-19 and provide information on how to access critical services.

This project helped addressed the impacts of COVID-19 as vulnerable populations are highly impacted by the pandemic especially those with low income or living in poverty. This was in support of primarily racialized Black communities, low-income families, newcomers, women and girls.

The top 3 achievements of the Project are: 

  • A total of 1,459 individuals directly participated in weekly webinars, exceeding the project’s target number. In addition to webinars, through social media live chats, YouTube, webinar video replays on Facebook, project newsletter, and WFC website, the project reached over 18,653 individuals.
  • Through the project, Women’s Focus Canada increased the number of individuals and families in the Afro-Canadian community armed with information, resources, and tools about COVID-19, how to protect themselves, and how to thrive during the pandemic. During the workshops, we discovered that most of the information shared was new to participants, and there was a low level of knowledge about how the Afro-Canadian community is disproportionately affected by COVID-19.
  • Women Focus Canada gained new ways of working. Delivering a full virtual project, we experienced improvement of working methods, skills, practices, procedures, and structures – building the organization’s capacity.

COVID-19 Community Awareness Impact stories

The project engaged individuals and families within the Afro-Canadian community in the GTA ranging on the scale of socioeconomic status and gender identification. We discovered that individuals were impacted in multiple ways (e.g. healthy and nutrition eroded, income diminished, elevated stress levels, mental health challenges) by COVID-19 that posed a significant burden to their livelihoods.

Some webinar participants shared the following thoughts:


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